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Save the Date: Mobile Future Forward 2011 - Sept 12 2011

Mobile Future Forward is a unique gathering of some of the most influential minds in the mobile industry. The experts and visionaries from around the world will discuss and debate the future of mobile industry. Check out the 2010 Event Summary. Details to come soon.

In proud partnership with: AT&T Interactive, Millennial Media, Openwave , Real Networks, Synchronoss Technologies

Inquiries: info@mobilefutureforward.com

Competition and the Evolution of Mobile Markets

A Study of Competition in Global Mobile Markets

Download Paper (45 pages, 2MB)

Over the course of the last decade, mobile communications has become an essential part of the global fabric of evolution. With almost 70% global subscription penetration as of 2010, mobility is being embedded into almost every facet of our lives. Mobility is also spreading across verticals whether it is m-pesa in Kenya or SMS based counterfeit medicine detection in Ghana or paying for your coffee using your NFC enabled mobile phone in a Tokyo café or watching the cricket world cup broadcast while hiking the Yangtze river near Tibet. Consumers expect access to information everywhere they are and the ecosystem is responding with continued innovation, which has become extremely critical in managing the competitiveness of nations.

It is also apparent that some of the innovation and market dynamics has been evidenced by the competitiveness of these markets at different levels – network, devices, and services. While the market entry conditions into the devices and software services markets have gone through significant overhaul this last decade, the competitiveness framework of the mobile networks has been more structured and controlled in many instances.

Given the importance of the mobile network infrastructure to every nation’s competitiveness, security, and productivity, it is useful to understand how the “competitive mobile markets” are formed. In theory, the perfectly competitive markets are in the best interest of the consumers as they provide the best value given the competitive dynamics and the equilibrium provides good checks and balances for the ecosystem.

The global mobile networks have shown a remarkable adherence to the “Rule of Three” which states that in any mature industry, 3 top players dominate the market. Sometimes it has been dictated by the regulators and in other instances by the markets. Some markets like in Europe have settled into a state of equilibrium while other hyper growth markets like India are shuffling to find the right balance.

The elements of globalization are also shaping how mobile network operators grow. The regulators and the political class are increasingly looking at mobile networks as national assets and any foreign ownership generally goes through tremendous scrutiny.

Having worked in major mobile markets around the world, we have been intrigued by the framework  for a competitive market and this is the theme we explore in this working paper. Having the front row seat in an industry that is growing stupendously has given us some unique perspective on the competitive forces at work in the mobile space. We studied the competitive landscape in 40 top mobile markets around the globe.

This paper presents the analysis and an in-depth analytical framework to study the competitive landscape in the global mobile markets.

Download Paper (45 pages, 2MB)

Disclaimer: Some of the companies mentioned in this paper are our clients.


 

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 Upcoming Events

 
Mobile Future Forward

We had a very successful Mobile Future Forward 2010

Read the event summary

May 20 Automobile Marketing Summit, Hawaii (Keynote)
Jun 28 Mobile Breakfast Series, Seattle
Aug 3 RCR Conference, Bellevue
Sept 12 Mobile Future Forward, Seattle
Sept 20 Mobile Network Performance Summit, Istanbul (Keynote)

In addition, Chetan will be doing some private briefings to carriers, content providers and enterprise solution providers

 Upcoming Research

May Global Wireless Data Market Update 2010
May US Wireless Data Market Update Q1 2011
Jun Managing Growth and Profits in the Yottabyte Era 3rd Edition

Missed an update? All research notes can be found here.

© Chetan Sharma Consulting 2001-2011. All Rights Reserved.
Chetan Sharma Consulting is a management consulting and advisory firm helping companies in the mobile and voice communications sector. Our expertise is in developing innovation-driven product, business, and IP strategy. We've helped companies like NTT DoCoMo, China Mobile, Samsung, KDDI, Motorola, Alcatel-Lucent, Sony, Microsoft, Virgin Mobile, KTF, Sprint Nextel, Reuters, Disney, Qualcomm, Reliance, BEA, HP, Merrill Lynch, Cincinnati Bell, Bain, SAP, Vulcan, American Express, and many others. What can we do for you? www.chetansharma.com

 

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