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Comprehensive
Services in Mobile Strategy
Chetan Sharma Consulting brings a very unique and an integrated
perspective to the mobile marketplace that combines our knowledge of
the Telecom industry in Strategy, Technology, Markets, and
Intellectual Property. We were founded in 2001 and have completed
over 100 engagements with over 65 clients ranging from startups to
Fortune 50. By completely understanding the full-lifecycle of an
idea or an investment, the ecosystem complexities, the market
differences, the companies and the leaders, and by grasping the
nuances of the ecosystem end-to-end, we are able to draw up
strategic plans and recommendations for our clients that yield them
the highest ROI. Our experience spans the globe and we actively
track and work in the biggest and the most innovative global markets
in the world – Asia, Europe, and North America.
Download datasheet
Mobile Strategy
Our work across the mobile value-chain and across the industry
verticals gives us a unique view into the global mobile marketplace.
We know the market leaders and companies operating in stealth mode
and as such our strategy assessment operates on a complete 360 view
of the strategic questions, dilemmas, or opportunities in front of
our clients. Our clients engage us for assessing near-term
opportunities as well as the ones which are on a 5-10 year
time-horizon.
Service Areas
| Strategic
Planning |
Market Strategy, Product
and/or Service Strategy, Product Roadmaps, Partner and
Channel Strategy |
| Due
Diligence |
Market Assessment, Business
Plan Analysis, Technical Due Diligence, Partner Due
Diligence |
| Market
and Competitive Analysis |
Value Chain Analysis, ROI
Analysis, Customized Competitive Analysis, Market forecasts
and opportunity analysis, M&A analysis, Venture Valuation |
| Business
Plan Development |
Work with small companies and new venture groups to develop
fundable business plans. We specialize in technology
assessment, product development planning and resource
allocation, intellectual property strategies, and forming
strategic alliances |
Strategy
Methodology
We have a very integrated approach to strategy. We strongly believe
that taking market, business, technology, and intellectual property
inputs into strategic initiative is essential in obtaining a
long-term sustainable competitive advantage in the industry. By
taking into account the various scenarios that might unfold, one is
better prepared for any roadblocks and surprises down the road. Our
strategy work takes a broad view of the ecosystem, the players, the
technologies, the trends and prepares our clients on what’s to come.
We offer actionable recommendations on how to build competitive
advantage in the ever-changing industry landscape.
Read our KTF Case Study—Positioning a global carrier for
long-term success
Sample
Engagements
A
large media company
wanted to do a comprehensive review of their strategic initiatives
in mobile around the globe. We delved deep into the interworkings of
the company and presented our set of recommendations for future
growth to the senior management team.
A
global mobile VAS player
was looking to enter the mobile advertising space. We provided a
comprehensive strategy for technology, market-entry, and
partnerships.
A
major advertising agency
was looking to understand how it should leverage the mobile channel
in its advertising campaigns. We provided strategic blueprint and
roadmap of the mobile advertising ecosystem and recommendations on
how they should participate to maximize the impact.
A
major regional operator
was looking to develop an international investment strategy. We
provided strategic roadmap and guidance in establishing its
footprint in a major mobile market.
A
major enterprise player
wanted to understand the evolution of mobile for an enterprise
worker and how their products should evolve with the same. We
provided a 5-year framework for product roadmap that was integrated
into their strategy.
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